Deep Fragrances

With many fragrance manufacturers to choose from, a company can easily select a house to work with and instinctively sign with the lowest bidder. After all, if 8 different fragrance creators are offering you what appears to be the same fragrance oil, why not go with the cheapest price? Right? Well…I’d have to disagree. With a handful of fragrance houses to select from, you should choose wisely and learn more about your vendors’ fragrance quality, inventories, and overall operations. Choosing by price alone, may have you sniffing for an alternate sooner than later.

There are many things a fragrance house will fail to tell you as they are pitching price to you as their major selling point. Of course, no one will admit their faults, shortcomings, or negative press when it comes to landing that 55 gallon drum order. As an 11 year veteran, with experience in all areas of fragrance creation, shipping, purchasing, and sales…I can tell you that there are many hidden thorns in that Rose fragrance you probably just purchased from the lowest bidder.

In the fragrance industry, quality is key for most…but not for all. Companies who are using an inexpensive masking agent for a portable toilet application need not worry about specific gravity or color index. However, in fine fragrance, candles, personal care, and the now growing “Green” product lines…a fragrance house needs to pride themselves on quality and consistency. Failing to remain consistent with fragrance batch formulations will result in off spec. material. This off spec. material may not be suitable to use in candles as it may cause discoloration or not properly blend in wax. For fine fragrance, it may cause irritation to the skin. These types of issues are a major concern to the Yankee Candle type companies and Revlon cosmetic type companies that hold sterling positions in the market. Companies such as these, do not purchase on price alone. Quality control plays a large role in their decision making and dictates which fragrance house qualifies as a core vendor…or not.

When considering a fragrance manufacturer, initially, you should perform a Dun and Bradstreet on the company to see its history and viability. Take that information into consideration, then meet with your area sales representative to gather more information like quality and delivery terms. Keep pricing on the back burner for now…that part is coming next. Then, you should ask for representative samples of fragrances that you either cannot find elsewhere, or comparative samples to what you are currently using to use as a benchmark for quality and price. Giving a sample to this vendor to see what their duplication capabilities are isn’t such a bad idea. However, you may want to wait until the initial sample request is completed first. After your meeting, count the days and see how long it takes for your samples to arrive. Anything over two weeks is considered slow…at least in my eyes. Samples should be able to be produced in a week to 10 days max…unless you specify that you are in no rush for them. In most cases, you will be.

When your samples arrive, have your chemist, r & d manager, or evaluation panel test the fragrances for strength, compatibility, and overall fragrance characteristic. The nose always knows. Check out the various fragrance listings possible for various products at www.robertyoreyjr.com

If all seems ok and you think you’re done…you’re not. You should then discuss the vendor’s inventory of raw materials and standard lead times. Right now, most fragrance houses turn around fragrances in approximately 7 days. If you’re not too keen on forecasting, you’d better be sure that your vendor can come through when you need them to.

Following all of these steps…the rest is relationship, consistency, and discretion. The last thing you want is a fragrance house selling your fragrances to someone else for a similar line. Also, be sure that this fragrance house can produce marketing information, and trend reports as part of their regular routine. This can be very valuable. You can find free trend information at my site robertyoreyjr.com

Hopefully, following this guidelines will help you set the tone with your fragrance vendor. Developing a warm business relationship with your vendors is key. As a buyer, you’re not always in the driver’s seat. When crops fail, or crude oil prices skyrocket…you may want to be sure that you’re close to your sales representative. He or she just may need to pull strings to get you your product on time and without a price increase.

Fragrance is skin finery. It dresses you up for all kinds of occasions. Ensure perfume is an integral part of your party wear with tips from aroma experts.

Professional tips:

1. Concentrate - Ensure your perfume lasts as long as you need it to. The strength will depend on the concentration of perfume over alcohol it contains. With eau de toilette, approximately 80 per cent disappears within four hours. Pure perfume, on the other hand, retains its essence for 24 hours.

2. Lingering scent - Perfume experts suggest making fragrance more enduring - and portable - by wearing scented balms. The notes have a natural affinity with the oils used to make balm, which makes it the perfect carrier for perfume.

3. Lotions and potions - Apply fragrance before using body lotion. The alcohol tends to break down cream, so applying lotion over scent that has already dried, fragrance is locked in place and the cream will be more effective. Choosing a scent with a shimmer will add impact, too.

4. Layering - Using products that complement a fragrance, such as shower gel and body lotion, give a longer lasting fragrance all over the body. Alternatively, layer different product and create your own customized scent. Also, wash your hair in perfumed shower gel as cuticles are highly absorbent and will soak up the fragrance readily, or choose special hair perfume for longevity.

5. Insider information - Contrary to popular belief, it’s not ideal to apply perfume behind ears, where there is a high concentration of sebaceous glands as the oil will make perfume ‘turn’ and lose its true smell. The best places to apply perfume are those areas that give off heat and keep scent exuding. Try inside the wrist, the bend of the elbow, the back of the knees, on the collarbone and around the navel.

Even the most expensive perfume is not formulated to last all day. Perfume may last up to five hours, while cologne lasts only one to two hours, so any form of fragrance requires refreshing for a day-long effect. Since fragrance rises, a quick dab behind the ears is not enough to get the most mileage from your perfume or cologne.

Perfume should be applied, preferably with an atomizer, at all the body’s pulse points, where the body’s heat will help to release the fragrance-behind the ears, inside the wrists and elbows, at the temples, the base of the throat, the bosom, behind the knees, and inside the ankles.

Eau de parfum and toilet water may be sprayed lightly on the entire body, from the feet up, before dressing to create an aura of fragrance around the body. Then apply it to the body’s pulse points, or use perfume of the same scent. If you’re worried that you may be overdoing it, use the rule of thumb that your fragrance should extend more than an arm’s length from the body. Eau de parfum and toilet water can also be sprayed on clean hair, but no fragrance should be applied to clothes, since the fibers can change the smell of the fragrance and the fragrance product may stain the clothing.

Cologne, as typically the lightest form of fragrance, may be applied like eau de parfum and toilet water and may also be used as an after-bath refresher, as a rubdown for sore muscles or aching feet, or to keep your hands cool and dry (an astringent effect of the high alcohol content).

Colognes and toilet water can be kept in the refrigerator for a cool pick-me-up, but extreme temperatures and dampness can change the delicate balance of perfume. However you choose to apply the various types of fragrance, don’t hoard them for the Christmas party or your fiftieth wedding anniversary. Once opened, fragrance products deteriorate with time and exposure to heat, air and sunlight.

Tip 1:

Perfume never has the exactly same fragrance on different people. Don’t choose a perfume just because you like the fragrance on someone else. Perfume will interact differently with each individual’s body chemistry.

Tip 2:

Fragrance is a combination of the perfume’s scent and your body’s chemistry. Don’t try to tell what a perfume is like by sniffing the bottle. Apply the perfume to your wrist and allow the fragrance to develop, and blend with your skins unique features, before testing. Allow up to 10 minutes for fragrance development after applying the perfume sample.

Tip 3:

Limiting sampling to 3 or 4 perfumes at a time will avoid confusing and overwhelming your sense of smell. Sniffing coffee beans between samples can help clear and refresh your sense of smell.

Tip 4:

When sampling consider developing a perfume wardrobe. A perfume wardrobe is like a clothing wardrobe, with perfumes for different seasons, occasions, and moods. A perfume for each of, casual, evening and romantic wear will cover most requirements.

Tip 5:

It is perfume oils that give perfumes their fragrance. Check the category of the perfume when selecting your perfume. The higher the concentration of perfume oil the longer the perfume will last.

Perfume Category Typical Perfume Oil Content

After Shave 0.5% - 2.0%

Eau de Cologne 3.0% - 5.0%

Eau de Toilette 5.0% - 8.0%

Eau de Parfum 8.0% - 15.0%

Parfum 15.0% - 30.0%

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